Since its release, Shapeup (the book that describes software development at Basecamp) has caused quite the stir. For many Product Managers, Shapeup paints a vision of how their job could be. In this vision:

  • The PM has an influence on the product strategy rather than being told what to do
  • The PM is not a project manager coordinating other peoples time
  • There actually is time and space to do research and shaping

This vision stands in contrast to the daily reality of features being pushed down the line, priorities that shift like quicksand, and the constant juggling of Jira tickets…

Edo van Royen

Product Lead

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